Business & Marketing Day ChallengePlan. Execute. Win.
Hersheypark is currently working diligently constructing our Hershey's Chocolatetown expansion opening in 2020. As announced as part of the project, the Carrousel will be moving to its new home closer to the new entrance at the conclusion of the 2019 season.
We are challenging you to design a hypothetical attraction that would go in the Carrousel's place in 2020 and present a Marketing Campaign to highlight this hypothetical attraction to a panel of judges. The hypothetical attraction should be less than 94 feet in diameter. The height must be less than 200 feet and there should be at least a 480 foot long queue line.
Your Marketing Campaign shall include the following:
- Attraction name
- Attraction concept
- Direct mail (6" x 9" postcard) piece
- Social media post
- 30 second radio spot
The maximum group size is 8 students. Presentations must be 5 minutes or less. Our panel of Hersheypark and Hershey Company leaders from various departments will select a winning group. Groups will be evaluated on the following: attraction name & concept, direct mailer/postcard, social media post, 30 second radio spot, originality, creativity, and presentation quality. The winning group will be awarded a team trophy and snack vouchers for all group members on the winning team.
Good luck to all participants and we look forward to hearing your Marketing Campaigns!
Thank you for registering for the Business & Marketing Day Challenge!
A representative will be reaching out to you directly with additional details. Think hard and have fun!