Season Pass Holder Loyalty Challenge
Visit, Earn Points, Unlock Prizes
During the first 5 weeks of summer, May 25 - June 25, all Season Pass Holders can earn points when they visit Hersheypark® in 3 unique ways! As you unlock new levels you’ll earn more prizes you can redeem in July.
View Frequently Asked QuestionsWays To Earn Points
Park Entry Points
Earn 10,000 points every day you scan your pass and enter the Park for the first time that day!
Complete Challenges
Conquer one or ALL of the Challenges to earn additional points on top of Park Entry Points. Reminder, they can only be earned once.
Visit On Bonus Days
Scan your pass to enter the Park on a designated Bonus Day to earn up to 2x Park Entry Points.
Challenges
To earn Challenge points, complete any of the 6 Challenges. Note, once you complete a Challenge, you cannot earn that Challenge a second time.
| Earn2,500Points |
Twice In 1 Week ChallengeEnter Hersheypark two times within 7 consecutive days and earn an extra 2,500 points. |
| Earn5,000Points |
Back-To-Back ChallengeEnter the Park two days in a row and earn an extra 5,000 points. |
| Earn10,000Points |
Evening Entry ChallengeEnter the Park for the first time after 5 PM and earn an extra 10,000 points. |
| Earn20,000Points |
3 Week ChallengeEnter the Park at least once a week for three weeks in a row to earn an extra 20,000 points.
|
| Earn25,000Points |
5 Weekday ChallengeVisit the Park any 5+ weekdays (Monday - Thursday) from May 25 - June 25 and earn an extra 25,000 points. |
| Earn50,000Points |
The Ultimate Pass Holder ChallengeComplete all other challenges and earn an extra 50,000 points. |
Bonus Days
To earn Bonus Day points, enter the park on specifically designated Bonus Days. Bonus Days will be pre-determined and count as 2x Park Entry Points.
| Earn10,000Points |
Rainy Day BonusVisit during a designated Rain Day* and earn an extra 10,000 points. |
| Earn10,000Points |
June Bonus DaysVisit any day June 22 - 24 and earn an extra 10,000 points. Plus, Full Size and King Size Season Pass Holders can visit 9-10 AM during the Expanded Sweet Start Exclusive Event. |
*Passholders will be notified by email of upcoming designated Rain Days by 5 PM on the day before.
Prize Levels
Earn points to unlock each prize level once for up to 6 prizes. Prize redemption will be communicated starting July 5 to the email address(es) on file.
| Level 1 |
25% Off Coupon For Hersheypark Supply Co.Earn 10,000 points to receive a one-time use 25% off coupon to the flagship store! Not valid with any other discounts or coupons. *Coupon expires July 31. |
| Level 2 |
Bring-A-Friend TicketEarn 20,000 points to receive a FREE Bring-A-Friend ticket. Plus, enjoy the level 1 prize. *Ticket expires July 31. |
| Level 3 |
FREE SnackEarn 30,000 points to receive a FREE snack voucher valid inside Hersheypark. Plus, enjoy all the prizes from level 1 - 2. *Not valid at Milton’s Ice Cream Parlor, The Chocolatier, Chickie’s & Pete’s or Chick-fil-A. Details and valid locations to be shared via email on July 5. Expires July 31. |
| Level 4 |
Single Use Fast Track
|
| Level 5 |
FREE Bucket Of FriesEarn 75,000 points and receive a FREE bucket of fries from Milton’s Ice Cream Parlor, Tower Fries or Chickie’s & Pete’s . Plus, enjoy all the prizes from level 1 - 4. *Expires July 31. |
| Level 6 |
All Day, Unlimited Fast Track**Earn 125,000 points and skip the lines on your favorite attractions all day long with this sweet prize. Plus, enjoy all the prizes from level 1 - 5. *Fast Track date must be selected by July 31. |
*Single Use Fast Track Voucher valid for one ride on one of the following Fast Track attractions: Candymonium, Comet, Fahrenheit, Great Bear, Hershey Triple Tower (Kiss, Reese’s & Hershey’s), Jolly Rancher Remix, Lightning Racer, Skyrush, sooperdooperLooper, Storm Runner, Trailblazer, or Wild Mouse. Not valid on Breakers Edge, Whitecap Racer, Intercoastal Waterway (Lazy River) Laff Trakk, Reese’s Cupfusion, Wildcat’s Revenge and Jolly Rancher Mix’d. Guests will have to select a date in advance. Daily inventory may be limited. Valid during the remaining summer season. Date must be selected by July 31.
**All Day, Unlimited Fast Track Voucher valid for the following Fast Track attractions: Candymonium, Comet, Fahrenheit, Great Bear, Hershey Triple Tower (Kiss, Reese’s & Hershey’s), Jolly Rancher Remix, Lightning Racer, Skyrush, sooperdooperLooper, Storm Runner, Trailblazer, Wild Mouse, Laff Trakk, Reese’s Cupfusion, Wildcat’s Revenge or Jolly Rancher Mix’d. Not valid on Breakers Edge, Whitecap Racer, and Intercoastal Waterway (Lazy River). Guests will have to select a date in advance. Daily inventory may be limited. Valid during the remaining summer season. Date must be selected by July 31. Does not include BW attractions - select dates disclaimer. Date of use must be selected by July 31.
Track Your Points On The Hersheypark App
In addition to sending you an email after each visit with your points earned and level status, you can also keep track with your HPGO
FAQs
- Who can participate and earn points?
- Subject to the Loyalty Challenge Terms and Conditions, individuals who have a valid 2023 Hersheypark Season Pass of value, including Bite Size, Full Size and King Size Season Passes are eligible to participate in this Loyalty Challenge. Participants can earn points and up to 6 prizes between May 25 through June 25.
- How do I track my points?
- All participants have to do is visit the Park! The initial valid scan of the Season Pass(es) to enter the Park is all that is needed to earn points and complete Challenges. Points can be tracked via a participant's HPGO account in the Hersheypark app.
- How do I set up an HPGO account?
- Make sure your HPGO account is set up in the Hersheypark app before the Loyalty Challenge begins! Easily track points, completed challenges, and unlocked levels, all conveniently from your phone. Please download the Hersheypark app and click HPGO account. You can then create your account and link to your Season Pass ID. Please note this is different from your Self Service Account, but you can use the same email and password. An HPGO account is also how you can create a Digital Season Pass and add to your Apple Wallet. Please see our set up guide.
- How do I get my prizes?
- Participants will be notified that they have received a prize via the email address associated with the applicable Season Pass. Hersheypark must have a valid email address for Loyalty Challenge participants. Starting on July 5, details about earned points and prizes will be sent via email to the email address associated with the applicable Season Pass(es). To provide a different email address to be used in connection with a particular Season Pass, please visit Ticketing Services located near the main entrance to Hersheypark or by calling (717) 534-3900. The information provided will only be used for the purposes of the Loyalty Challenge and as otherwise expressly agreed to by participants, subject to HE&R’s privacy policy.