Family walking with Hersheys characters

Season Pass Holder Loyalty Challenge

Visit, Earn Points, Unlock Prizes

During the first 5 weeks of summer, May 25 - June 25, all Season Pass Holders can earn points when they visit Hersheypark® in 3 unique ways! As you unlock new levels you’ll earn more prizes you can redeem in July.

View Frequently Asked Questions

Ways To Earn Points


Park Entry Points

Earn 10,000 points every day you scan your pass and enter the Park for the first time that day!


Complete Challenges

Conquer one or ALL of the Challenges to earn additional points on top of Park Entry Points. Reminder, they can only be earned once.


Visit On Bonus Days

Scan your pass to enter the Park on a designated Bonus Day to earn up to 2x Park Entry Points.


To earn Challenge points, complete any of the 6 Challenges. Note, once you complete a Challenge, you cannot earn that Challenge a second time.


Twice In 1 Week Challenge

Enter Hersheypark two times within 7 consecutive days and earn an extra 2,500 points.


Back-To-Back Challenge

Enter the Park two days in a row and earn an extra 5,000 points.


Evening Entry Challenge

Enter the Park for the first time after 5 PM and earn an extra 10,000 points.


3 Week Challenge

Enter the Park at least once a week for three weeks in a row to earn an extra 20,000 points.


5 Weekday Challenge

Visit the Park any 5+ weekdays (Monday - Thursday) from May 25 - June 25 and earn an extra 25,000 points.


The Ultimate Pass Holder Challenge

Complete all other challenges and earn an extra 50,000 points.

Track Your Points On The Hersheypark App

In addition to sending you an email after each visit with your points earned and level status, you can also keep track with your HPGO Account on the Hersheypark App!

Download on the App Store Get it on Google Play
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