Season Pass Holder Loyalty Challenge
Visit, Earn Points, Unlock Prizes!
The Hersheypark® Season Pass Holder Loyalty Challenge is back! From now through September 1, visit the Park to earn points which you can redeem for great prizes! Prizes will be available to redeem starting September 12. All Season Pass Holders may participate in the Season Pass Holder Loyalty Challenge, so visit early and often to earn as many points as you can!
Challenges
In addition to the points you’ll automatically earn by visiting the Park, earn more points by completing each of the 5 Extra Points Challenges! Plus, earn 10,000 extra points when you visit on a Bonus Day. Note: points can only be earned once per Challenge; Bonus Day Points can be earned multiple times.
Challenges |
Earn 10,000 Points: Sweet Start Challenge Enter Hersheypark for the first time that day during Sweet Start program hours, before 10 AM between 7/22 - 8/24 and 8/30 - 9/1, or before 11 AM between 8/25 - 8/29 and earn an extra 10,000 Points |
Earn 20,000 Points: Time Shifter Challenge Visit Hersheypark for the first time after 5 PM one day and before 12 PM the next day and earn an extra 20,000 Points |
Earn 30,000 Points: Hat Trick Challenge Visit Hersheypark three times on the same day of the week during the Program Period and earn an extra 30,000 Points |
Earn 75,000 Points: Weekday Warrior Challenge Visit Hersheypark any 5+ weekdays (Monday - Thursday) during the Program Period and earn an extra 75,000 Points |
Earn 150,000 Points: Sweet Streak Challenge Visit Hersheypark 5 times within 7 consecutive days during the Program Period and earn an extra 150,000 Points |
4X Challenge Visit at least 4 times during the Program Period and receive an exclusive Season Pass Holder reward |
Bonus Days
To earn Bonus Day Points, enter Hersheypark on specifically designated Bonus Days. Participating Season Pass Holders will be notified of Bonus Days via email by 1 PM or earlier on a designated Bonus Day. Participants also have the option to opt-in to receive text messages about Bonus Days. Visit on days when you receive a Bonus Day notification before Hersheypark closes that evening to earn an additional 10,000 Points in addition to your 10,000 Park Entry Points. Bonus Points can be earned each designated Bonus Day!
Bonus Days: 10,000 Points |
Visit on a designated Bonus Day to earn an additional 10,000 Bonus Points in addition to your 10,000 Park Entry Points! |
Prize Levels
Earn points to unlock each prize level! After each level is unlocked, prizes may be redeemed starting September 12 and delivered to the email address(es) on file.
Prize Levels |
Level 1: FREE Hersheypark Halloween Bring-A-Friend Ticket Earn 10,000 Points to receive a FREE Bring-A-Friend ticket to use during Hersheypark HalloweenTM. Available starting September 12. Ticket valid through November 2, 2025. *Valid any public operating day from September 12 - November 2, 2025. |
Level 2: 30% Discount at Hersheypark Supply Co. Earn 25,000 Points to unlock a one-time 30% discount on your full purchase of $50 or more at Hersheypark Supply Co. Available to redeem September 12 through October 5, 2025. *Valid any day through Sunday, October 5, 2025. |
Level 3: FREE 30-Minute Timeplay Card at Overlook Arcade Earn 50,000 Points to get a FREE Timeplay card at OverlookSM Arcade. Available to redeem September 12 through October 5, 2025. *Valid any public operating day through Sunday, October 5, 2025. |
Level 4: Choice of One (1) FREE Dark Nights Tasting Pass Item Earn 75,000 Points to enjoy one (1) FREE item from the 2025 Dark NightsTM Tasting Pass offerings. Available to redeem September 12 through October 5, 2025. *Valid any Dark Nights operating date through Sunday, October 5, 2025. |
Level 5: Buy One, Get One FREE Handheld or Flatbread at The Chocolatier Earn 100,000 Points to get a FREE handheld or flatbread at The ChocolatierSM Restaurant, Bar + Patio. Available to redeem September 12 through October 5, 2025. *Valid any day at The Chocolatier through Sunday, October 5, 2025. Free item of equal or lesser value. No additional discounts apply. |
Level 6: Discounted Hershey Bears Ticket Earn 150,000 Points to unlock exclusive access to discounted Hershey Bears® tickets for select games this fall! *Discounted tickets valid for select 2025-2026 Hershey Bears games at GIANT CenterSM. |
Level 7: FREE King Size Shake Earn 175,000 Points and get a FREE King Size Shake from Simply ChocolateSM! Available to redeem September 12 through October 5, 2025. *Valid any public operating date through Sunday, October 5, 2025. |
Level 8: FREE Fast Track Earn 200,000 Points to receive an All Day Fast TrackSM voucher to skip the regular line with one use on each participating attraction! Available to redeem September 12 through October 5, 2025. *Valid any public operating day through Sunday, October 5, 2025. Participating attractions include Candymonium®, Skyrush®, Wildcat’s Revenge®, Great Bear®, Lightning Racer®, Hershey Triple Tower®, TrailblazerSM, and Twizzlers Twisted GravityTM. |
Level 9: Exclusive Dark Nights Tour Earn 250,000 Points and you’ll receive an exclusive invitation to a lights-on, behind-the-scenes tour of our new-for-2025 Dark Nights haunted house, Kill ‘N Fill Garage. *Date of exclusive tour is Sunday, September 14, 2025. |
Grand Prizes: Entry for a Chance to Win A Giant Size Season Pass Earn 350,000 Points and be entered for a chance to win a 2026 Giant Size Season Pass! |
Top 10 Prize
Earn the most points and reach the top 10 point totals of ALL Loyalty Challenge participants to receive a special opportunity to leave your mark in the new Dark NightsTM Kill ‘N Fill Garage Haunted House by providing a prop of your choice that will be permanently incorporated into the set design for all to see!
Track Your Points
Track points, completed challenges, and unlocked prize levels through your HPGOSM Account on the Hersheypark App!
FAQ’s
Subject to the Hersheypark Season Pass Holder Loyalty Program Terms and Conditions, individuals who have a valid 2025 Hersheypark Season Pass of value, including Bite Size, Snack Size, Full Size, King Size, and Giant Size Season Passes, are eligible to participate. Pre-K Season Pass Holders and Summer Fun Card Holders are not eligible to participate.
Simply visit Hersheypark to earn points! The initial valid scan of your Season Pass to enter the Park is all that is needed to earn points and complete Challenges. Accumulated Jump Start Entry Points and completed Challenges will be revealed on July 22 when the official tracking of the Loyalty Challenge starts. Then, newly earned Points can be tracked via your HPGO account in the Hersheypark app for the rest of the Loyalty Challenge.
Make sure your HPGO account is set up in the Hersheypark app for the Loyalty Challenge! Easily track points, completed challenges, and unlocked levels, all conveniently from your phone. Please download the Hersheypark app and click HPGO account. You can then create your account and link to your Season Pass ID. Please note this is different from your Season Pass Portal, but you can use the same email and password. An HPGO account is also how you can create a Digital Season Pass and add it to your mobile wallet. Please see our setup guide.
Participants will be notified that they have received a prize via the email address associated with the applicable Season Pass. Hersheypark must have a valid email address for Loyalty Challenge participants. By September 12th details about earned points and prizes will be sent via email to the email address associated with the applicable Season Pass. To provide a different email address to be used in connection with a particular Season Pass, please visit Ticketing Services located near the main entrance to Hersheypark or call (717) 534-3900. The information provided will only be used for the purposes of the Loyalty Challenge and as otherwise expressly agreed to by participants, subject to HE&R’s privacy policy.
Get More Sweet News + Offers in Your Inbox
By subscribing, you agree to receive recurring automated marketing messages at this email address.