Season Pass Holder Loyalty Challenge
Visit, Earn Points, Unlock Prizes!
The Hersheypark® Season Pass Holder Loyalty Challenge is back! From July 20 - September 7, visit the Park to earn points which you can redeem for great prizes. All 2026 Season Pass Holders may participate in the Season Pass Holder Loyalty Challenge, so plan your visits now to earn as many points as you can!
Ways To Earn Points
Ways To Earn Points |
1. Park Entry Points Earn 10,000 Points every day you scan your pass and enter Hersheypark for the first time that day! If you visited the Park between July 10 and July 19, 2026, you earned 15,000 Jumpstart Points each day you visited! Your Jumpstart Points were added to your point total when official tracking began on July 20. |
2. Complete Challenges Complete one or ALL of the Challenges to earn additional points. Each Challenge may be completed once. |
3. Visit On Bonus Days Scan your Season Pass to enter the Park on a designated Bonus Day to earn an additional 10,000 Points on top of your 10,000 Park Entry Points. Bonus Days will be communicated via email and will be posted on this page. You can also opt in to receive Bonus Day notifications via text message using the form below. |
Challenges
Earn additional points by completing each of the 5 Challenges! Plus, earn 10,000 extra points when you visit on a Bonus Day. Note, points can only be earned once per Challenge; Bonus Day Points can be earned multiple times.
Challenges |
Earn 15,000 Points: Sunset/Sunrise Challenge Enter Hersheypark for the first time after 5 PM one day and before 11 AM the next day. |
Earn 25,000 Points: Last Splash of Summer Challenge Enter Hersheypark 2 or more times from August 31 - September 7, 2026. |
Earn 50,000 Points: Hat Trick Challenge Visit Hersheypark 3 times on the same day of the week during the Program Period. Example: Visit any 3 Mondays during the Program Period to complete this Challenge. |
Earn 75,000 Points: Weekday Warrior Challenge Visit Hersheypark any 5+ weekdays (Monday - Thursday) during the Program Period. Visits do not need to be on consecutive weekdays. |
Earn 150,000 Points: Sweet Streak Challenge Visit Hersheypark on 5 separate days within a 7-day period during the Program Period. |
Bonus Days
To earn Bonus Day Points, enter Hersheypark on specifically designated Bonus Days. Participating Season Pass Holders will be notified of Bonus Days via email by 1 PM or earlier on a designated Bonus Day. Notice of a Bonus Day will also be posted at the top of this page. Participants also have the option to opt-in to receive text messages about Bonus Days. Visit on days when you receive a Bonus Day notification before Hersheypark closes that evening to earn an extra 10,000 Points in addition to your 10,000 Park Entry Points. Bonus Points can be earned each designated Bonus Day!
Bonus Days |
Earn 10,000 Points Visit Hersheypark on a designated Bonus Day to earn an extra 10,000 Bonus Points in addition to your 10,000 Park Entry Points! |
Prize Levels
Earn points to unlock each prize level. Prize details and redemption information will be communicated starting September 11 to the email address(es) on file.
Prize Levels |
Level 1: FREE Hersheypark Halloween Bring-a-Friend Ticket Earn 10,000 Points for a FREE Bring-A-Friend Ticket to use during Hersheypark HalloweenTM. Available starting September 12. Ticket valid through October 4, 2026. *Valid any public Hersheypark operating day from September 12 - October 4, 2026. |
Level 2: 30% Discount at Hersheypark Supply Co. Earn 30,000 Points to unlock a one-time 30% discount on your full purchase of $50 or more at Hersheypark Supply Co. Available to redeem September 12 - October 4, 2026. *Valid any day from September 12 - October 4, 2026. |
Level 3: FREE 30-Minute Timeplay Card at Overlook Arcade Earn 50,000 Points to get a FREE 30-minute Timeplay card valid at OverlookSM Arcade. Available to redeem September 12 - October 4, 2026. *Valid any public Hersheypark operating day from September 12 - October 4, 2026. Timeplay card is valid only on select games at Overlook Arcade, and play does not award points for redeeming arcade prizes. |
Level 4: Choice of 1 Hersheypark Halloween Tasting Pass Item Earn 75,000 Points to enjoy 1 FREE item from the 2026 Hersheypark Halloween℠ Tasting Pass offerings. Available to redeem September 12 - October 4, 2026. *Valid any public Hersheypark operating day during regular operating hours from September 12 - October 4, 2026. |
Level 5: Discounted Hershey Bears Ticket Earn 100,000 Points to unlock an exclusive offer for discounted tickets to select Hershey Bears® games at GIANT CenterSM in October. |
Level 6: FREE Appetizer at The Chocolatier Earn 150,000 Points to get 1 FREE appetizer at The Chocolatier Restaurant, Bar + Patio. *Valid any Monday - Thursday from September 14 - October 1, 2026. Excludes Ferris Wheel℠ Sampler. |
Level 7: FREE Fast Track Earn 200,000 Points to receive an All Day Fast TrackTM voucher to skip the regular line with one use on each participating attraction! Available to redeem September 12 - October 4, 2026. *Valid any Hersheypark operating day from September 12 - October 4, 2026. Participating attractions include Candymonium®, Skyrush®, Wildcat’s Revenge®, Great Bear®, Lightning Racer®, Hershey Triple Tower®, TrailblazerSM, and Twizzlers Twisted GravityTM. Fast Track allows one use for each eligible attraction. |
Level 8: Invite To A Behind-The-Scenes Dark Nights Tour Earn 250,000 Points to receive an exclusive invitation to a behind-the-scenes tour of a Dark Nights™ attraction. *Date and details of exclusive tour will be shared closer to the end of the Season Pass Holder Loyalty Challenge. |
Level 9: Chance to Win a 2027 Giant Size Season Pass Earn 300,000 Points and be entered for a chance to win a 2027 Giant Size Season Pass! |
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMPROVE QUALIFYING PARTICIPANTS’ CHANCES OF WINNING.
Track Your Points
Track points, completed challenges, and unlocked prize levels through your HPGOSM Account on the Hersheypark App!
FAQ’s
Subject to Season Pass Holder Loyalty Challenge Terms and Conditions, individuals who have a valid 2026 Hersheypark Season Pass of value, including Bite Size, Full Size, King Size, and Giant Size Season Pass Holders are eligible to participate. Pre-K Season Pass Holders and Summer Fun Card Holders are not eligible to participate.
Simply visit Hersheypark to earn points! The initial valid scan of your Season Pass(es) to enter the Park is all that is needed to earn points and complete Challenges. Points can be tracked via your HPGO account in the Hersheypark app.
Make sure your HPGO account is set up in the Hersheypark app before the Loyalty Challenge begins! Easily track points, completed challenges, and unlocked levels, all conveniently from your phone. Please download the Hersheypark app and tap HPGO account. You can then create your account and link to your Season Pass ID. Please note this is different from your Season Pass Portal, but you can use the same email and password. An HPGO account is also how you can create a Digital Season Pass and add it to your mobile wallet. Please see our setup guide.
Participants will be notified that they have received a prize via the email address associated with the applicable Season Pass(es). Hersheypark must have a valid email address for Loyalty Challenge participants. Details about earned points and prizes will be sent via email to the email address associated with the applicable Season Pass(es) starting on or about September 11, 2026. To provide a different email address to be used in connection with a particular Season Pass, please visit Ticketing Services located near the main entrance to Hersheypark or call (717) 534-3900. The information provided will only be used for the purposes of the Loyalty Challenge and as otherwise expressly agreed to by participants, subject to HE&R’s privacy policy.
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