Season Pass Holder Loyalty Challenge
Visit, Earn Points, Unlock Prizes!
The Hersheypark® Season Pass Holder Loyalty Challenge is back! Through September 1, visit the Park to earn points which you can redeem for great prizes beginning September 12. All Season Pass Holders* may participate in the Season Pass Holder Loyalty Challenge, so visit early and often to earn as many points as you can!
Get A Jump Start On The Loyalty Challenge
You can get a Jump Start on the Challenge and earn points with every visit right now! Earn 15,000 Park entry points every day from July 11 through July 21. Your point total will then be revealed on July 22 with the official start of the Loyalty Challenge.
Challenges
Earn points by completing each of the 5 Challenges! Plus, earn 10,000 extra points when you visit on a Bonus Day. Note: points can only be earned once per Challenge; Bonus Day Points can be earned multiple times.
Challenges |
Earn 10,000 Points: Sweet Start Challenge Enter Hersheypark for the first time that day during Sweet Start, before 10 AM between 7/22 - 8/24 and 8/30 - 9/1, or before 11 AM between 8/25 - 8/29 and earn an extra 10,000 Points |
Earn 20,000 Points: Time Shifter Challenge Visit Hersheypark for the first time after 5 PM one day and before 12 PM the next day and earn an extra 20,000 Points |
Earn 30,000 Points: Hat Trick Challenge Visit Hersheypark three times on the same day of the week during the loyalty challenge to earn an extra 30,000 Points |
Earn 75,000 Points: Weekday Warrior Challenge Visit Hersheypark any 5+ weekdays (Monday - Thursday) during the Promotion Period and earn an extra 75,000 Points |
Earn 150,000 Points: Sweet Streak Challenge Visit Hersheypark 5 times in 7 days during the Promotion Period and earn an extra 150,000 Points |
4X Challenge Visit 4 times during the Loyalty Challenge and receive an exclusive Season Pass Holder reward |
Bonus Days
To earn Bonus Day Points, enter Hersheypark on specifically designated Bonus Days. Participating Season Pass Holders will be notified of Bonus Days via email by 1 PM or earlier on a designated Bonus Day. Participants also have the option to opt-in to receive text messages about Bonus Days. Visit on days when you receive a Bonus Day notification before Hersheypark closes that evening to earn an additional 10,000 Points in addition to your 10,000 Park Entry Points. Bonus Points can be earned each designated Bonus Day!
Bonus Days: 10,000 Points |
Visit on a designated Bonus Day to earn an additional 10,000 Bonus Points in addition to your 10,000 Park Entry Points! |
Prize Levels
Earn points to unlock each prize level! Prize redemption will be communicated by September 12 to the email address(es) on file.
Prize Levels |
Level 1: FREE Hersheypark Halloween Bring-A-Friend Ticket Earn 10,000 Points to receive a FREE Bring-A-Friend ticket to use during Hersheypark HalloweenTM. *Valid any public operating day from September 12 - November 2, 2025. |
Level 2: 30% Discount at HP Supply Co. Earn 25,000 Points to unlock a one-time 30% discount on your full purchase of $50 or more at Hersheypark Supply Co. *Valid any day through Sunday, October 5, 2025. |
Level 3: FREE 30-Minute Timeplay Card at Overlook Arcade Earn 50,000 Points to get a FREE Timeplay card at OverlookSM Arcade *Valid any public operating day through Sunday, October 5, 2025. |
Level 4: Choice of One (1) FREE Dark Nights Tasting Pass Item Earn 75,000 Points to enjoy one (1) FREE item from the 2025 Dark NightsTM Tasting Pass offerings. *Valid any Dark Nights operating date through Sunday, October 5, 2025. |
Level 5: Buy One, Get One FREE Handheld or Flatbread at The Chocolatier Earn 100,000 Points to get a FREE handheld or flatbread at The ChocolatierSM Restaurant, Bar + Patio. *Valid any day at The Chocolatier through Sunday, October 5, 2025. Free item of equal or lesser value. No additional discounts apply. |
Level 6: Discounted Hershey Bears Ticket Earn 150,000 Points to unlock exclusive access to discounted Hershey Bears® tickets for select games this fall! *Discounted tickets valid for select Hershey Bears games at GIANT CenterSM. |
Level 7: FREE King Size Shake Earn 175,000 Points and get a FREE King Size Shake from Simply ChocolateSM! *Valid any public operating date through Sunday, October 5, 2025. |
Level 8: FREE Fast Track Earn 200,000 Points to receive a Fast TrackSM voucher to skip the regular line once per day on participating attractions! *Valid any public operating day through Sunday, October 5, 2025. Participating attractions include Candymonium®, Skyrush®, Wildcat’s Revenge®, Great Bear®, Lightning Racer®, Hershey Triple Tower®, TrailblazerSM, and Twizzlers Twisted GravityTM. |
Level 9: Exclusive Dark Nights Tour Earn 250,000 Points and you’ll receive an exclusive invitation to a lights-on, behind-the-scenes tour of our new-for-2025 haunted house, Kill ‘N Fill Garage. *Date of exclusive tour is Sunday, September 14, 2025. |
Level 10: Entry to Win A Giant Size Season Pass Earn 350,000 Points and be entered to win a 2026 Giant Size Season Pass! |
Top 10 Prize
Reach the top 10 of ALL Loyalty Challenge participant point totals to receive a special opportunity to leave your mark in the new Dark NightsTM Kill ‘N Fill Garage Haunted House by providing a prop of your choice that will be permanently incorporated into the set design for all to see!
Track Your Points Beginning July 22
Track points, completed challenges, and unlocked prize levels through your HPGOSM Account on the Hersheypark App!
FAQ’s
Subject to Season Pass Holder Loyalty Challenge Terms and Conditions, individuals who have a valid 2025 Hersheypark Season Pass of value, including Bite Size, Snack Size, Full Size, King Size, and Giant Size Season Pass Holders are eligible to participate. Pre-K Season Pass Holders and Summer Fun Card Holders are not eligible to participate.
Simply visit Hersheypark to earn points! The initial valid scan of your Season Pass(es) to enter the Park is all that is needed to earn points and complete Challenges. Accumulated Jump Start Points and completed Challenges will be revealed on July 22 with the official start of the Loyalty Challenge and then can be tracked along with newly earned Points via your HPGO account in the Hersheypark app for the rest of the Loyalty Challenge.
Make sure your HPGO account is set up in the Hersheypark app before the Loyalty Challenge begins! Easily track points, completed challenges, and unlocked levels, all conveniently from your phone. Please download the Hersheypark app and click HPGO account. You can then create your account and link to your Season Pass ID. Please note this is different from your Season Pass Portal, but you can use the same email and password. An HPGO account is also how you can create a Digital Season Pass and add it to your mobile wallet. Please see our setup guide.
Participants will be notified that they have received a prize via the email address associated with the applicable Season Pass(es). Hersheypark must have a valid email address for Loyalty Challenge participants. By September 12 details about earned points and prizes will be sent via email to the email address associated with the applicable Season Pass(es). To provide a different email address to be used in connection with a particular Season Pass, please visit Ticketing Services located near the main entrance to Hersheypark or call (717) 534-3900. The information provided will only be used for the purposes of the Loyalty Challenge and as otherwise expressly agreed to by participants, subject to HE&R’s privacy policy.
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