Hersheypark Spring 2025 Retail Guide

Date: April 10, 2025

Hersheypark amusement park is open for its 119th operating year, and our retail team has been working hard to design all-new clothing lines and exclusive fits. From wearables and accessories celebrating more than 70 rides and attractions to Pass Holder tees, new retail locations and more, there's something for everyone to represent The Sweetest Place On Earth.

Take a virtual tour of the exciting new retail and plan the perfect outfit for your next Hersheypark visit in 2025! 

2025 Retail Items

2025 promises to be a sweet year for Hersheypark, with the largest coaster collection in the northeast and the debut of the all-new Twizzlers Twisted Gravity Screamin' Swing. Season Pass Holders can commemorate this new year of Hersheypark Happy with 2025-branded clothing, hats, magnets and mugs for parkgoers of all ages.

New and Returning Season Pass Holder Designs

With unlimited visits, unbeatable perks and tons of other great benefits, being a Season Pass Holder is the sweetest way to experience Hersheypark! The latest collection of Season Pass Holder swag is here with sleek shades of teal, orange and pastels. Season Pass Holders can sport these new designs or top off their outfits with the popular Pass Holder crewneck and colorful spirit jersey. The best part? Giant, King and Full Size Season Pass Holders can represent their Pass Holder status while saving 15 percent on these exclusives.

HP Toys & Collectables

New for 2025, visit HP Toys & Collectables in Chocolatetown to browse a selection of plush characters, popular toys and exciting souvenirs.

Life is Good 

Life is Good brand merchandise can now be found at a new, expanded location in Founder’s Way.

Puppie Love 

Also new in 2025 in Chocolatetown, Puppie Love is your destination for paw-some apparel and gifts for dog lovers of all ages. You’ll find adorable designs inspired by the sweetness of Hersheypark and the playful spirit of our furry friends.

Coaster Collections 

Are you dreaming of highspeed launches aboard Storm Runner and the one-of-a-kind thrills of Wildcat's Revenge? Guests can channel their inner-coaster conqueror with a wide assortment of merch to represent one of the most iconic coaster and ride collections in the United States. If you need more than an outfit, check out a nanocoaster miniature replica or other themed accessories.

Available exclusively at Coaster Collectibles inside the Park, celebrate two milestone anniversaries for classic Hersheypark attractions. You’ll find exclusive designs commemorating 25 years of Lightning Racer and 50 years of Kissing Tower.

Twist Up Your Wardrobe

Leave gravity behind - not fashion! Twizzlers Twisted Gravity will be the tallest Screamin’ Swing in the world when it opens in summer 2025 at Hersheypark. Brace yourself for the all-new Twizzlers-inspired adventure with colorful red and blue apparel and accessories available at Hersheypark Supply Co. and in-Park at Coaster Collectibles. 

Hersheypark Online Store

Want to get your merchandise before you visit Hersheypark? Check out our online store for select items this spring. Plus, guests can choose “Pick Up At Hersheypark Supply Co.” to save on shipping when purchasing items online. Hersheypark Supply Co., the flagship store in Hershey's Chocolatetown, is open daily and offers complimentary parking when the Park is closed. 

Stay tuned for even more new items and retail experiences coming soon to Hersheypark for the summer season and beyond. We hope to see you soon at the Park!