Hersheypark Announces Halloween Partnership with Shaquille O’Neal

Date: August 14, 2025

Hersheypark amusement park and Shaquille O’Neal today announced a first for Hersheypark - an immersive overlay of Laff Trakk coaster as part of its Hersheypark Halloween seasonal event and Dark Nights haunt experience, which runs for eight weekends from Friday, Sept. 12, through Nov. 2, 2025. 

As part of this Halloween experience, the United States’ first glowing indoor coaster, Laff Trakk, will evolve into the All-New Shaq-A-Licious Laff Trakk. The Shaq-A-Licious Laff Trakk experience is inspired by the wildly popular Shaq-A-Licious XL Gummies, created in partnership with The Hershey Company. These oversized gummies, launched in fall of 2024, bring Shaquille’s big personality and playful spirit to life in candy form. 

This unique partnership between Hersheypark and The Hershey Company merges the Park’s thrills with the fun and flavor of the Shaq-A-Licious brand, featuring glowing visuals, amped-up audio and immersive graphic displays that capture the candy’s playful spirit. The themed overlay of Laff Trakk includes graphics, lighting and enhanced audio-visual treatments, including curated voice over provided by Mr. O’Neal, marking the first-of-its-kind coaster overlay at Pennsylvania’s largest amusement park.

O’Neal is one of the world’s most successful athletes-turned-businessmen, with accomplishments on and off the court that have made him a highly sought-after consumer brand. Guided by his signature “Business of Fun” mantra, Shaq brings his larger-than-life personality to every venture—as an entrepreneur, sports analyst, DJ, restaurateur and brand ambassador. His recent collaboration with Hershey on Shaq-A-Licious XL Gummies is a true reflection of that spirit, with Shaq personally involved in developing the candy’s unique shapes and flavors. 

Hersheypark will further activate this brand partnership with new food and beverage offerings and exclusive retail through Hersheypark Halloween. Stay tuned to Hersheypark social media channels for more details closer to the season.  

About Laff Trakk

Laff Trakk, the first indoor, spinning, glow coaster in the United States, marks a decade of operation in 2025. This family-friendly house of laughs spins riders through an exciting adventure of sights and sounds, complete with glimpses of colorful characters, a dizzying hall of mirrors and more. Laff Trakk is the fun house of the 21st century, offering a new experience with every ride.

About Hersheypark Halloween and Dark Nights

As part of Hersheypark Halloween and Dark Nights, guests can experience five haunted houses, including the all-new Kill ‘N Fill Garage haunted house, four scare zones with the new Path of Shadows: Coven’s Curse scare zone, 50 attractions and dark coaster rides, Hershey’s Trick-or-Treat Trail and more - all included with a Hersheypark Halloween ticket. The seasonal event will also feature exclusive culinary creations, including the return of the popular Hersheypark Halloween Tasting Pass and Avenue Of The Afterlife path with themed food and drink offerings and live entertainment. 

To view full details, hours and a pre-sale on Hersheypark Halloween tickets for only $49.99, visit www.Hersheypark.com/plan-your-visit/hersheypark-halloween and www.Hersheypark.com/things-to-do/dark-nights.

About Shaq-A-Licious XL Gummies

Created by the world’s biggest kid, Shaquille O’Neal, Shaq-A-Licious XL Gummies launched in 2024 in partnership with The Hershey Company. Available across the U.S. and Canada, these oversized gummies capture Shaq’s larger-than-life personality in every sweet or sour bite. The lineup includes two varieties: Shaq-A-Licious Originals, shaped like Shaq’s face in peach, berry punch, and orange flavors, and Shaq-A-Licious Sours, inspired by his iconic nicknames, featuring green watermelon, pineapple, and mixed berry flavors. For more information about Shaq-A-Licious XL Gummies, visit Shaqalicious.com. Follow the brand on Instagram: @shaqalicious_official and TikTok: @shaqaliciousofficial.

About Shaquille O’Neal

Shaquille O’Neal is one of the world’s most successful athletes-turned-businessmen, whose accomplishments both on and off the court have translated into a highly sought-after consumer brand. As an entrepreneur, sports analyst, DJ, restaurateur, and brand ambassador, Shaquille O’Neal’s signature “Business of Fun” mantra resonates throughout each of his countless ventures.

The 15-time NBA All-Star’s unprecedented athletic career spanned nearly two decades and earned him countless awards and honors, including NBA Most Valuable Player, NBA Rookie of the Year, four NBA Championships and a First Ballot NBA Hall of Famer.  Currently, O’Neal is an analyst on TNT’s Emmy Award-winning “Inside the NBA.”

O’Neal is a universally recognized figure in sports, entertainment, and pop culture. His music career began with the release of four rap albums with his first, Shaq Diesel, which went platinum. Today, he is known worldwide as DJ Diesel. His DJ business has become a global enterprise, with his SHAQ’s Bass All-Stars Festival and Shaq’s Fun House—an immersive event series combining live performances, carnival rides, and celebrity appearances.

O'Neal, who has a PhD in Leadership and Education, established The Shaquille O’Neal Foundation, which provides resources for underserved youth. He also gives back through a number of annual philanthropic programs, including Shaq-to-School and Shaq-a-Claus.

Follow Shaquille O’Neal on TikTok, Facebook, X and Instagram.