Hersheypark Debuts New Retail For Spring 2026

Date: March 5, 2026

Hersheypark amusement park opens for its 120th operating season in less than one month on April 3. As the Park gears up for another year of sweet thrills, our retail team has been working hard behind the scenes to design all-new clothing lines and exclusive fits. This year's collection is intended not only to celebrate the Park's historic milestone but also to offer guests stylish ways to show off their Hersheypark pride.

The 2026 retail lineup promises something for every fan, blending nostalgia with contemporary fashion trends. Guests can look forward to wearables and accessories representing more than 70 rides and attractions, a brand new line of Season Pass Holder exclusives, new and refreshed retail locations and more.

Enjoy a virtual browse of the new Hersheypark retail and plan the perfect outfit for your next visit to the largest amusement park in Pennsylvania in 2026!

2026 Retail Items

Get ready to commemorate an exciting and memorable year at Hersheypark with the all-new 2026 collection, featuring shirts, hoodies, hats, ornaments, water bottles and more! This exclusive line captures the spirit of the Park's latest season, offering a fresh, modern aesthetic perfect for park-goers of all ages.

The core of the 2026 collection features a color palette of energetic yellow, calming teal, and grounding gray, creating a distinct, fashionable look that will make these items instantly recognizable. Select items are available through our online store.

New and Returning Season Pass Holder Designs

With unlimited visits, unbeatable perks and tons of other great benefits, being a Season Pass Holder is the sweetest way to experience Hersheypark! The latest collection of Season Pass Holder swag is here and available exclusively in-person at Hersheypark Supply Co. with sleek shades of teal, orange and pastels. 

Season Pass Holders can sport these new designs or top off their outfits with the popular Pass Holder crewneck and colorful spirit jersey. The best part? Giant, King and Full Size Season Pass Holders can save 15 percent on retail purchases.

Coaster Collectables

In 2026, Coaster Collectables will be moving to a new location in the Founder's Way region of the Park. Along with returning favorites, visitors will find updated designs celebrating the 15 roller coasters of Hersheypark and other select attractions. Stay tuned for all the details on the new items coming soon and shop current designs online!

Celebrate 2026 Ride Anniversaries With Themed Merch

Did you know that some Hersheypark rides are celebrating milestone anniversaries in 2026? From 80 years of Comet, the Park's longest continuously operating roller coaster, to 65 years of the steam-operated Dry Gulch Railroad and 60 years of select kiddie rides including Granny Bugs, you can celebrate with items ranging from pins to shirts and Nanocoaster replicas.

Destination Hershey 

An all-new retail location will take shape across from Fahrenheit roller coaster in the former Coaster Collectables location. Destination Hershey will feature clothing and souvenir items that celebrate the iconic town of Hershey, Pa., and highlight the many landmarks that make it The Sweetest Place On Earth. Stay tuned for more info on this featured collection coming soon.

Hersheypark Online Store

Want to get your merchandise before you visit Hersheypark? Check out the online store for select items this spring. Plus, guests can choose “Pick Up At Hersheypark Supply Co.” to save on shipping when purchasing items online. Hersheypark Supply Co., the flagship store in Hershey's Chocolatetown, is open daily and offers complimentary parking when the Park is closed. 

Stay tuned for even more new items and retail experiences coming soon to Hersheypark for the summer season and beyond. We hope to see you soon at the Park!

Visit Hersheypark Supply Co.

Get a head start on grabbing your Hersheypark swag and visit Supply Co., open daily for all your retail needs. Hersheypark Supply Co. is also home to Ticketing Services from 10:30 a.m. to 6 p.m. March 5 through March 15, where Season Pass Holders can prepare for the upcoming Park season. Here, King and Giant Size Pass Holders can pick up their Welcome Bags and souvenir cups, and along with Full Size Season Pass Holders, process their Pre-K Season Passes. All Season Pass Holders who have not yet processed their Pre-K Passes or picked up their Welcome Bags and cups are encouraged to do so before opening day on April 3.

Ticketing Services will return to its regular location to the right of the main Hersheypark gate starting March 16. Hours will remain the same.